{"id":986,"date":"2026-08-26T10:59:04","date_gmt":"2026-08-26T10:59:04","guid":{"rendered":"https:\/\/jsums.org\/styleguide\/?page_id=986"},"modified":"2026-08-26T11:07:30","modified_gmt":"2026-08-26T11:07:30","slug":"jsu-brand-positioning","status":"publish","type":"page","link":"https:\/\/jsums.org\/styleguide\/jsu-brand-positioning\/","title":{"rendered":"JSU Brand Positioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"986\" class=\"elementor elementor-986\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a10ae e-flex e-con-boxed e-con e-parent\" data-id=\"f0a10ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be7ef5 elementor-widget elementor-widget-html\" data-id=\"2be7ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0\">\n<title>JSU Brand Positioning &middot; Style Guide &middot; Jackson State University<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-brand-positioning\/\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Sora:wght@300;400;500;600;700;800&family=Crimson+Pro:ital,wght@0,400;0,600;0,700;1,400;1,600&display=swap\" rel=\"stylesheet\">\n<style>\n\n*,*::before,*::after{margin:0;padding:0;box-sizing:border-box;}html{scroll-behavior:smooth;}\nbody{font-family:'Crimson 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#5BAADC;outline-offset:3px;}\n.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;color:#1C2430;background:#FFFFFF;}\n.resource-list{display:grid;gap:.75rem;}\n.resource-item{display:flex;align-items:center;gap:1rem;padding:1rem 1.25rem;background:#FFFFFF;border:1px solid #C2D4E6;border-radius:8px;transition:border-color .2s;}\n.resource-item:hover{border-color:#008ED6;}\n.resource-icon{font-size:1.5rem;flex-shrink:0;}\n.resource-item__name{font-family:'Sora',sans-serif;font-weight:600;font-size:.92rem;color:#002147;}\n.resource-item__desc{font-family:'Crimson Pro',Georgia,serif;font-size:.9rem;color:#636B78;}\n.resource-item__link{font-family:'Sora',sans-serif;font-size:.8rem;font-weight:600;color:#00629A;text-decoration:underline;margin-left:auto;white-space:nowrap;flex-shrink:0;}\n@media(max-width:900px){.about-grid,.contact-grid{grid-template-columns:1fr;}.footer__grid{grid-template-columns:1fr 1fr;}.hero__inner{grid-template-columns:1fr;}.hero__stat-band{flex-direction:row;flex-wrap:wrap;min-width:0;}}\n@media(max-width:600px){.footer__grid{grid-template-columns:1fr;}.cta-band__inner{flex-direction:column;}}\n\n    .contact-items{display:flex;flex-wrap:wrap;gap:2.5rem;margin-top:0;}\n    .contact-item{display:flex;gap:.85rem;align-items:flex-start;min-width:220px;}\n    .contact-icon{font-size:1.3rem;line-height:1;margin-top:.1rem;flex-shrink:0;}\n    .contact-item__label{font-family:'Sora',sans-serif;font-size:.75rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#636B78;margin-bottom:.15rem;}\n    .contact-item__val{font-family:'Crimson Pro',Georgia,serif;font-size:1rem;color:#1C2430;}\n    .contact-item__val a{color:#00629A;text-decoration:underline;}\n\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\n   ELEMENTOR CONTAINMENT RESETS\n   Prevents Elementor wrapper styles from bleeding into our\n   custom HTML content blocks.\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\n\n\/* Zero out all padding\/margin\/gap\/background on every Elementor wrapper *\/\n.elementor-widget-container,\n.elementor-widget-wrap,\n.elementor-widget-wrap > .elementor-element,\n.elementor-section .elementor-container,\n.elementor-section .elementor-row,\n.e-con,\n.e-con-inner,\n.e-child,\n.e-con > .e-con-inner {\n    padding: 0 !important;\n    margin: 0 !important;\n    gap: 0 !important;\n    background: transparent !important;\n    background-color: transparent !important;\n    background-image: none !important;\n    border: none !important;\n    box-shadow: none !important;\n    max-width: none !important;\n    width: 100% !important;\n}\n\n\/* Section-level Elementor wrappers *\/\n.elementor-section,\n.elementor-top-section,\n.elementor-inner-section {\n    padding: 0 !important;\n    margin: 0 !important;\n    background: transparent !important;\n    background-color: transparent !important;\n    background-image: none !important;\n}\n\n\/* Strip Elementor heading color overrides *\/\n.elementor-widget-container h1,\n.elementor-widget-container h2,\n.elementor-widget-container h3,\n.elementor-widget-container h4,\n.elementor-widget-container h5,\n.elementor-widget-container p,\n.elementor-widget-container a {\n    color: inherit !important;\n}\n\n\/* \u2500\u2500 Dark section hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n   .hero and .cta-band.dk MUST stay dark regardless of\n   Elementor theme color injection.\n\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.hero,\n.hero * {\n    color: #FFFFFF !important;\n}\n.hero__inner {\n    justify-items: center !important;\n    text-align: center !important;\n}\n.hero__inner > div {\n    display: flex !important;\n    flex-direction: column !important;\n    align-items: center !important;\n    text-align: center !important;\n    max-width: 780px !important;\n    margin: 0 auto !important;\n}\n.hero__btns {\n    justify-content: center !important;\n}\n.hero__desc {\n    max-width: 640px !important;\n    margin-left: auto !important;\n    margin-right: auto !important;\n}\n.hero__tag {\n    display: inline-block !important;\n}\n.hero {\n    background-color: #00152E !important;\n    background-image: linear-gradient(135deg, #00152E 0%, #002147 60%, #003366 100%) !important;\n    position: relative !important;\n}\n.cta-band.dk {\n    background-color: #002147 !important;\n    background-image: linear-gradient(135deg, #00152E 0%, #002147 100%) !important;\n    color: #FFFFFF !important;\n}\n.cta-band.dk * {\n    color: #FFFFFF !important;\n}\n.cta-band.dk .btn--primary {\n    background-color: #00659E !important;\n    color: #FFFFFF !important;\n}\n.cta-band.dk .btn--outline-white {\n    border-color: rgba(255,255,255,0.6) !important;\n    color: #FFFFFF !important;\n}\n\n\/* \u2500\u2500 Section background hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.sec {\n    background-color: #FFFFFF !important;\n    color: #1C2430 !important;\n}\n.sec--off {\n    background-color: #F3F7FB !important;\n    color: #1C2430 !important;\n}\n.sec--surface {\n    background-color: #E6EEF6 !important;\n    color: #1C2430 !important;\n}\n\n\/* \u2500\u2500 Text color hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.sec .sec-title,\n.sec .sec-eyebrow,\n.sec h2,\n.sec h3 {\n    color: #002147 !important;\n}\n.sec p,\n.sec li,\n.sec dd,\n.sec dt {\n    color: #4A5060 !important;\n}\n.sec a {\n    color: #00629A !important;\n}\n\n\/* \u2500\u2500 About section hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.about-facts {\n    background: #E6EEF6 !important;\n    border-radius: 8px !important;\n    padding: clamp(1.5rem, 3vw, 2.5rem) !important;\n}\n.about-facts__title {\n    color: #00629A !important;\n    font-weight: 700 !important;\n}\n.about-facts dl dt {\n    color: #636B78 !important;\n    text-transform: uppercase !important;\n    font-size: .72rem !important;\n    letter-spacing: .08em !important;\n    font-weight: 700 !important;\n}\n.about-facts dl dd {\n    color: #1C2430 !important;\n    font-size: .97rem !important;\n}\n\n\/* \u2500\u2500 Card hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.card {\n    background: #FFFFFF !important;\n    border: 1px solid #C2D4E6 !important;\n    border-radius: 8px !important;\n}\n.card__eyebrow { color: #00629A !important; }\n.card__title   { color: #002147 !important; }\n.card__text    { color: #4A5060 !important; }\n.card__link    { color: #00629A !important; }\n\n\/* \u2500\u2500 Faculty card hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.faculty-card {\n    background: #FFFFFF !important;\n    border: 1px solid #C2D4E6 !important;\n    border-radius: 8px !important;\n}\n.faculty-card__name  { color: #002147 !important; }\n.faculty-card__title { color: #636B78 !important; }\n.faculty-card__contact, \n.faculty-card__contact a { color: #00629A !important; }\n\n\/* \u2500\u2500 Resource list hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.resource-item {\n    background: #FFFFFF !important;\n    border: 1px solid #C2D4E6 !important;\n    border-bottom-color: #C2D4E6 !important;\n}\n.resource-item__name { color: #002147 !important; }\n.resource-item__desc { color: #4A5060 !important; }\n.resource-item__link { color: #00629A !important; border-color: #00629A !important; }\n\n\/* \u2500\u2500 Program card hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.program-card {\n    background: #FFFFFF !important;\n    border: 1px solid #C2D4E6 !important;\n    border-radius: 8px !important;\n    color: #1C2430 !important;\n}\n.program-card__name  { color: #002147 !important; }\n.program-card__level { color: #636B78 !important; }\n.program-card__dot   { background: #008ED6 !important; }\n\n\/* \u2500\u2500 Tab hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.tabs__btn {\n    background: transparent !important;\n    color: #002147 !important;\n    border-color: #C2D4E6 !important;\n}\n.tabs__btn[aria-selected=\"true\"] {\n    background: #002147 !important;\n    color: #FFFFFF !important;\n    border-color: #002147 !important;\n}\n\n\/* \u2500\u2500 Accordion hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.accordion__trigger {\n    background: #FFFFFF !important;\n    color: #002147 !important;\n    border-color: #C2D4E6 !important;\n}\n.accordion__trigger[aria-expanded=\"true\"] {\n    background: #002147 !important;\n    color: #FFFFFF !important;\n}\n.accordion__body { \n    background: #FFFFFF !important; \n    color: #4A5060 !important;\n}\n\n\/* \u2500\u2500 Nav drawer hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.fnav-drawer {\n    background: #002147 !important;\n    color: #FFFFFF !important;\n}\n.fnav-drawer__header {\n    background: #00152E !important;\n    border-bottom-color: rgba(0,142,214,0.3) !important;\n}\n.fnav-drawer__title { color: #FFFFFF !important; }\n.fnav-drawer__eyebrow { color: #3DB4F0 !important; }\n.fnav-item { color: rgba(255,255,255,0.85) !important; }\n.fnav-item.is-active,\n.fnav-item:hover { color: #FFFFFF !important; background: rgba(0,142,214,0.2) !important; }\n.fnav-group__label { color: #3DB4F0 !important; }\n.fnav-drawer__footer { color: #FFFFFF !important; }\n.fnav-footer-link { color: #FFFFFF !important; text-decoration: none; }\n.fnav-footer-link:hover { color: #3DB4F0 !important; }\n\n\/* \u2500\u2500 Hero text hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.hero__tag     { color: #3DB4F0 !important; }\n.hero__title   { color: #FFFFFF !important; }\n.hero__desc    { color: rgba(255,255,255,0.85) !important; }\n.hero__btns .btn--primary       { background-color: #00659E !important; color: #FFFFFF !important; }\n.hero__btns .btn--outline-white { border-color: rgba(255,255,255,0.6) !important; color: #FFFFFF !important; }\n\n\/* \u2500\u2500 Breadcrumb hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.breadcrumb { background: #002147 !important; }\n.breadcrumb a, .breadcrumb span { color: rgba(255,255,255,0.75) !important; }\n.breadcrumb [aria-current=\"page\"] { color: #FFFFFF !important; }\n\n\/* \u2500\u2500 Contact section hardening \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.contact-items { color: #1C2430 !important; }\n.contact-item__label { color: #636B78 !important; }\n.contact-item__val   { color: #1C2430 !important; }\n.contact-item__val a { color: #00629A !important; }\n\n\/* \u2500\u2500 Skip link \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.skip-link:focus {\n    background: #008ED6 !important;\n    color: #FFFFFF !important;\n}\n\n\/* \u2500\u2500 BTT button \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.jsu-btt {\n    background: #00659E !important;\n    color: #FFFFFF !important;\n}\n\n\/* \u2500\u2500 Menu toggle \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.fnav-toggle {\n    background: #002147 !important;\n    color: #FFFFFF !important;\n}\n.fnav-toggle:hover { background: #007ABB !important; }\n\n\/* \u2500\u2500 WCAG: Ensure minimum contrast on all body text \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\nbody { \n    background-color: #FFFFFF !important; \n    color: #1C2430 !important;\n}\n\n\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 TICKER STRIP \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\n.ticker-wrap{\n    background:#00152E;\n    border-top:1px solid rgba(0,142,214,.25);\n    border-bottom:1px solid rgba(0,142,214,.25);\n    overflow:hidden;\n    padding:.55rem 0;\n    position:relative;\n}\n.ticker-wrap::before,\n.ticker-wrap::after{\n    content:'';\n    position:absolute;\n    top:0;bottom:0;\n    width:80px;\n    z-index:2;\n    pointer-events:none;\n}\n.ticker-wrap::before{\n    left:0;\n    background:linear-gradient(to right,#00152E,transparent);\n}\n.ticker-wrap::after{\n    right:0;\n    background:linear-gradient(to left,#00152E,transparent);\n}\n.ticker-label{\n    position:absolute;\n    left:0;top:50%;\n    transform:translateY(-50%);\n    background:#008ED6;\n    color:#FFFFFF;\n    font-family:'Sora',sans-serif;\n    font-size:.65rem;\n    font-weight:700;\n    letter-spacing:.12em;\n    text-transform:uppercase;\n    padding:.35rem .75rem;\n    z-index:3;\n    white-space:nowrap;\n}\n.ticker-track{\n    display:flex;\n    align-items:center;\n    gap:0;\n    width:max-content;\n    animation:ticker-scroll 40s linear infinite;\n    padding-left:160px;\n}\n.ticker-track:hover{animation-play-state:paused;}\n.ticker-item{\n    display:inline-flex;\n    align-items:center;\n    gap:.5rem;\n    white-space:nowrap;\n    padding:0 1.5rem;\n    font-family:'Sora',sans-serif;\n    font-size:.78rem;\n    font-weight:500;\n    color:rgba(255,255,255,.75);\n    transition:color .2s;\n    text-decoration:none;\n}\n.ticker-item:hover{color:#3DB4F0;}\n.ticker-item::before{\n    content:'';\n    display:inline-block;\n    width:4px;height:4px;\n    border-radius:50%;\n    background:#008ED6;\n    flex-shrink:0;\n}\n@keyframes ticker-scroll{\n    0%{transform:translateX(0);}\n    100%{transform:translateX(-50%);}\n}\n@media(prefers-reduced-motion:reduce){\n    .ticker-track{animation:none;overflow-x:auto;}\n}\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 HERO CENTERING \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\n.hero__inner{\n    justify-items:center;\n    text-align:center;\n}\n.hero__inner > div{\n    display:flex;\n    flex-direction:column;\n    align-items:center;\n    text-align:center;\n    max-width:780px;\n    margin:0 auto;\n}\n.hero__desc{\n    max-width:640px;\n    margin-left:auto;\n    margin-right:auto;\n}\n.hero__btns{\n    justify-content:center;\n}\n\n\n\/* \u2500\u2500 Visually hidden elements \u2014 explicit colors for accessibility checkers \u2500\u2500 *\/\n.sr-only,\n.visually-hidden {\n    color: #1C2430 !important;\n    background-color: #FFFFFF !important;\n}\n\/* \u2500\u2500 Screen-reader-only toggle label \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.fnav-toggle__label {\n    color: #FFFFFF !important;\n}\n\/* \u2500\u2500 Skip link always has explicit colors \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.skip-link {\n    background-color: #00659E !important;\n    color: #FFFFFF !important;\n}\n\n\/* \u2500\u2500 Breadcrumb: sit flush below global header \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\nbody {\n    padding-top: 65px !important;\n    background-color: #002147 !important;\n}\n.breadcrumb {\n    margin-top: 0 !important;\n    scroll-margin-top: 65px !important;\n}\n#main-content {\n    scroll-margin-top: 65px !important;\n}\n.admin-bar body { padding-top: 97px !important; }\n.admin-bar .breadcrumb { scroll-margin-top: 97px !important; }\n\/* \u2500\u2500 Hero: full viewport height \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.hero {\n    min-height: 100vh !important;\n    height: 100vh !important;\n    display: flex !important;\n    align-items: center !important;\n    justify-content: center !important;\n    padding: 0 !important;\n    position: relative !important;\n}\n.hero__inner {\n    justify-items: center !important;\n    text-align: center !important;\n    padding: clamp(2rem, 4vh, 5rem) 0 !important;\n    width: 100% !important;\n}\n\n\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\n   JSU GLOBAL NAVIGATION \u2014 matches jsums.edu exactly\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\n.jsu-global-nav {\n    position: fixed;\n    top: 0; left: 0; right: 0;\n    z-index: 1000;\n    background: #002147;\n    box-shadow: 0 2px 16px rgba(0,0,0,.35);\n}\n.jsu-global-nav__top {\n    background: #00152E;\n    padding: .3rem 0;\n    border-bottom: 1px solid rgba(0,142,214,.2);\n}\n.jsu-global-nav__top-inner {\n    max-width: 1340px;\n    margin: 0 auto;\n    padding: 0 clamp(1.25rem,4vw,3rem);\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    gap: 1rem;\n    flex-wrap: wrap;\n}\n.jsu-global-nav__util-links {\n    display: flex;\n    flex-wrap: wrap;\n    gap: .15rem .75rem;\n    list-style: none;\n}\n.jsu-global-nav__util-links a {\n    font-family: 'Sora',sans-serif;\n    font-size: .68rem;\n    font-weight: 500;\n    color: rgba(255,255,255,.65);\n    text-decoration: none;\n    letter-spacing: .02em;\n    transition: color .15s;\n}\n.jsu-global-nav__util-links a:hover { color: #3DB4F0; }\n.jsu-global-nav__ctas {\n    display: flex;\n    gap: .4rem;\n}\n.jsu-global-nav__cta {\n    font-family: 'Sora',sans-serif;\n    font-size: .72rem;\n    font-weight: 700;\n    letter-spacing: .05em;\n    text-decoration: none;\n    padding: .3rem .85rem;\n    border-radius: 4px;\n    transition: background .15s, color .15s;\n}\n.jsu-global-nav__cta--apply {\n    background: #00659E;\n    color: #FFFFFF;\n}\n.jsu-global-nav__cta--apply:hover { background: #007ABB; }\n.jsu-global-nav__cta--visit {\n    background: transparent;\n    color: rgba(255,255,255,.8);\n    border: 1px solid rgba(255,255,255,.3);\n}\n.jsu-global-nav__cta--visit:hover { background: rgba(255,255,255,.08); color: #FFFFFF; }\n.jsu-global-nav__cta--give {\n    background: #3DB4F0;\n    color: #002147;\n    font-weight: 800;\n}\n.jsu-global-nav__cta--give:hover { background: #6DC8F5; }\n\n.jsu-global-nav__main {\n    max-width: 1340px;\n    margin: 0 auto;\n    padding: 0 clamp(1.25rem,4vw,3rem);\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    height: 64px;\n    gap: 1.5rem;\n}\n.jsu-global-nav__logo {\n    display: flex;\n    align-items: center;\n    gap: .65rem;\n    text-decoration: none;\n    flex-shrink: 0;\n}\n.jsu-global-nav__logo-mark {\n    width: 44px;\n    height: 44px;\n    border-radius: 6px;\n    background: #FFFFFF;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    flex-shrink: 0;\n}\n.jsu-global-nav__logo-mark span {\n    font-family: 'Sora',sans-serif;\n    font-weight: 900;\n    font-size: 1.05rem;\n    color: #002147;\n    letter-spacing: -.03em;\n}\n.jsu-global-nav__logo-text { line-height: 1.15; }\n.jsu-global-nav__logo-text strong {\n    display: block;\n    font-family: 'Sora',sans-serif;\n    font-weight: 800;\n    font-size: .88rem;\n    color: #FFFFFF;\n    letter-spacing: .01em;\n}\n.jsu-global-nav__logo-text span {\n    font-family: 'Sora',sans-serif;\n    font-size: .62rem;\n    font-weight: 500;\n    letter-spacing: .14em;\n    text-transform: uppercase;\n    color: #3DB4F0;\n}\n\n.jsu-global-nav__menu {\n    display: flex;\n    align-items: center;\n    gap: 0;\n    list-style: none;\n}\n.jsu-global-nav__menu > li {\n    position: relative;\n}\n.jsu-global-nav__menu > li > a,\n.jsu-global-nav__menu > li > button {\n    display: flex;\n    align-items: center;\n    gap: .3rem;\n    font-family: 'Sora',sans-serif;\n    font-size: .82rem;\n    font-weight: 600;\n    color: rgba(255,255,255,.85);\n    text-decoration: none;\n    padding: .55rem .75rem;\n    border-radius: 6px;\n    background: none;\n    border: none;\n    cursor: pointer;\n    transition: color .15s, background .15s;\n    white-space: nowrap;\n}\n.jsu-global-nav__menu > li > a:hover,\n.jsu-global-nav__menu > li > button:hover {\n    color: #FFFFFF;\n    background: rgba(255,255,255,.08);\n}\n.jsu-global-nav__menu > li > a::after,\n.jsu-global-nav__menu > li > button.has-sub::after {\n    content: '';\n    display: inline-block;\n    width: 0; height: 0;\n    border-left: 4px solid transparent;\n    border-right: 4px solid transparent;\n    border-top: 4px solid currentColor;\n    opacity: .6;\n    margin-left: .2rem;\n    transition: transform .2s;\n}\n.jsu-global-nav__menu > li:hover > button.has-sub::after,\n.jsu-global-nav__menu > li:focus-within > button.has-sub::after {\n    transform: rotate(180deg);\n}\n\n\/* Dropdowns *\/\n.jsu-global-nav__dropdown {\n    position: absolute;\n    top: calc(100% + 4px);\n    left: 0;\n    min-width: 220px;\n    background: #001736;\n    border: 1px solid rgba(0,142,214,.25);\n    border-radius: 8px;\n    box-shadow: 0 8px 32px rgba(0,0,0,.4);\n    padding: .5rem 0;\n    opacity: 0;\n    visibility: hidden;\n    transform: translateY(-8px);\n    transition: opacity .2s, visibility .2s, transform .2s;\n    z-index: 100;\n    list-style: none;\n}\n.jsu-global-nav__menu > li:hover .jsu-global-nav__dropdown,\n.jsu-global-nav__menu > li:focus-within .jsu-global-nav__dropdown {\n    opacity: 1;\n    visibility: visible;\n    transform: translateY(0);\n}\n.jsu-global-nav__dropdown a {\n    display: block;\n    padding: .5rem 1.1rem;\n    font-family: 'Sora',sans-serif;\n    font-size: .82rem;\n    font-weight: 500;\n    color: rgba(255,255,255,.8);\n    text-decoration: none;\n    transition: color .15s, background .15s;\n}\n.jsu-global-nav__dropdown a:hover {\n    color: #FFFFFF;\n    background: rgba(0,142,214,.15);\n}\n.jsu-global-nav__dropdown .drop-group-label {\n    display: block;\n    padding: .65rem 1.1rem .25rem;\n    font-family: 'Sora',sans-serif;\n    font-size: .65rem;\n    font-weight: 700;\n    letter-spacing: .12em;\n    text-transform: uppercase;\n    color: #3DB4F0;\n    border-top: 1px solid rgba(0,142,214,.2);\n    margin-top: .35rem;\n}\n.jsu-global-nav__dropdown .drop-group-label:first-child {\n    border-top: none;\n    margin-top: 0;\n}\n\n\/* Mobile menu toggle *\/\n.jsu-global-nav__mob-btn {\n    display: none;\n    background: none;\n    border: 1px solid rgba(255,255,255,.3);\n    border-radius: 6px;\n    color: #FFFFFF;\n    padding: .45rem .65rem;\n    cursor: pointer;\n    font-size: 1.15rem;\n    line-height: 1;\n    transition: background .15s;\n}\n.jsu-global-nav__mob-btn:hover { background: rgba(255,255,255,.1); }\n\n\/* Page body offset for fixed nav *\/\nbody { padding-top: 0 !important; }\n.breadcrumb {\n    margin-top: 104px !important; }\n.admin-bar .breadcrumb {\n    margin-top: 136px !important; }\n#main-content { scroll-margin-top: 104px !important; }\n\n\/* Sections scroll past nav *\/\n[id] { scroll-margin-top: 104px; }\n\n@media(max-width: 1024px) {\n    .jsu-global-nav__menu { display: none; }\n    .jsu-global-nav__mob-btn { display: flex; align-items: center; justify-content: center; }\n}\n@media(max-width: 600px) {\n    .jsu-global-nav__logo-text { display: none; }\n}\n\n\n\/* \u2550\u2550 PDF \/ Document Inline Viewer \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\n.doc-embed-wrap {\n    margin: 1.25rem 0;\n    border: 1px solid #C2D4E6;\n    border-radius: 10px;\n    overflow: hidden;\n    background: #F3F7FB;\n}\n.doc-embed-toolbar {\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    padding: .6rem 1rem;\n    background: #002147;\n    gap: .75rem;\n    flex-wrap: wrap;\n}\n.doc-embed-toolbar__title {\n    font-family: 'Sora',sans-serif;\n    font-size: .82rem;\n    font-weight: 600;\n    color: #FFFFFF;\n    flex: 1;\n    min-width: 0;\n    white-space: nowrap;\n    overflow: hidden;\n    text-overflow: ellipsis;\n}\n.doc-embed-toolbar__actions {\n    display: flex;\n    gap: .4rem;\n    flex-shrink: 0;\n}\n.doc-embed-toolbar__btn {\n    font-family: 'Sora',sans-serif;\n    font-size: .72rem;\n    font-weight: 700;\n    letter-spacing: .04em;\n    padding: .3rem .75rem;\n    border-radius: 5px;\n    text-decoration: none;\n    transition: background .15s, color .15s;\n    white-space: nowrap;\n}\n.doc-embed-toolbar__btn--view {\n    background: #00659E;\n    color: #FFFFFF;\n    border: 1px solid #008ED6;\n}\n.doc-embed-toolbar__btn--view:hover { background: #007ABB; }\n.doc-embed-toolbar__btn--dl {\n    background: rgba(255,255,255,.12);\n    color: rgba(255,255,255,.9);\n    border: 1px solid rgba(255,255,255,.25);\n}\n.doc-embed-toolbar__btn--dl:hover { background: rgba(255,255,255,.2); color: #FFFFFF; }\n.doc-embed-frame {\n    width: 100%;\n    height: 560px;\n    border: none;\n    display: block;\n    background: #FFFFFF;\n}\n@media(max-width:600px){ .doc-embed-frame { height: 380px; } }\n\n\n.pdf-embed-wrap{border-radius:8px;overflow:hidden;box-shadow:0 2px 16px rgba(0,21,46,.1);margin:1.5rem 0;}\n.pdf-embed-header{background:#002147;padding:.75rem 1.25rem;display:flex;align-items:center;justify-content:space-between;gap:1rem;flex-wrap:wrap;}\n.pdf-embed-title{font-family:'Sora',sans-serif;font-weight:700;font-size:.88rem;color:#FFFFFF;}\n.pdf-embed-actions{display:flex;gap:.5rem;flex-wrap:wrap;}\n.pdf-btn{font-family:'Sora',sans-serif;font-size:.75rem;font-weight:600;padding:.35rem .85rem;border-radius:4px;text-decoration:none;transition:background .15s;white-space:nowrap;}\n.pdf-btn--view{background:rgba(255,255,255,.15);color:#FFFFFF;}\n.pdf-btn--view:hover{background:rgba(255,255,255,.25);}\n.pdf-btn--dl{background:#00659E;color:#FFFFFF;}\n.pdf-btn--dl:hover{background:#007ABB;}\n.pdf-embed-frame{display:block;background:#F3F7FB;width:100%;border:1px solid #C2D4E6;border-radius:0 0 8px 8px;}\n\n.fnav-drawer:not(.is-open){visibility:hidden;}\n.breadcrumb{margin-top:54px !important;}\n.admin-bar .breadcrumb{margin-top:46px !important;}\n\n\np.lead{font-family:'Crimson Pro',Georgia,serif;font-size:1.18rem;line-height:1.75;color:#4A5060 !important;max-width:1000px;}\np.body{font-family:'Crimson Pro',Georgia,serif;font-size:1.1rem;line-height:1.72;color:#4A5060 !important;max-width:1000px;margin:.6rem 0 0;}\np.qlead{font-family:'Sora',sans-serif;font-weight:700;font-size:1.08rem;line-height:1.5;color:#002147 !important;max-width:1000px;margin:.4rem 0 0;}\n.wordgrid{display:flex;flex-wrap:wrap;gap:.6rem;margin:1.2rem 0 0;max-width:1000px;}\n.wordgrid span{display:inline-block;padding:.5rem 1rem;border-radius:999px;background:#EAF3FA;border:1px solid #CFE0EE;font-family:'Sora',sans-serif;font-weight:600;font-size:.92rem;color:#00456E !important;}\nul.bullets{margin:.5rem 0 0;padding-left:1.3rem;max-width:1000px;}\nul.bullets li{font-family:'Crimson Pro',Georgia,serif;font-size:1.1rem;line-height:1.6;color:#4A5060 !important;margin:.45rem 0;}\n.callout{margin:1.2rem 0 0;border-left:4px solid #00659E;background:#F3F7FB;border-radius:0 12px 12px 0;padding:1.4rem 1.6rem;max-width:1000px;font-family:'Crimson Pro',Georgia,serif;font-size:1.2rem;line-height:1.7;color:#33404E !important;font-style:italic;}\n.colophon{display:grid;grid-template-columns:1.1fr .9fr;gap:2rem;align-items:center;margin:1.2rem 0 0;}\n.colophon__body p{font-family:'Crimson Pro',Georgia,serif;font-size:1.1rem;line-height:1.7;color:#4A5060 !important;margin:.2rem 0 0;}\n.colophon__body h3{margin:1.2rem 0 .2rem;font-family:'Sora',sans-serif;font-size:1.05rem;color:#002147 !important;}\n.colophon__body .cr{font-family:'Sora',sans-serif;font-weight:600;font-size:.95rem;color:#002147 !important;}\n.colophon__body a{color:#00629A !important;text-decoration:underline;text-underline-offset:2px;font-weight:600;}\n.colophon__photo{border-radius:14px;overflow:hidden;border:1px solid #D5DEE8;box-shadow:0 8px 22px rgba(0,33,71,.1);}\n.colophon__photo img{display:block;width:100%;height:100%;object-fit:cover;}\n@media(max-width:760px){.colophon{grid-template-columns:1fr;}}\n<\/style>\n<\/head>\n<body>\n<a href=\"#main-content\" class=\"skip-link\">Skip to main content<\/a>\n<nav class=\"breadcrumb\" aria-label=\"Breadcrumb\">\n<div class=\"w\"><ol class=\"breadcrumb__list\"><li><a href=\"https:\/\/www.jsums.edu\/\">JSU Home<\/a><\/li><li><a href=\"https:\/\/www.jsums.edu\/styleguide\/\">Style Guide<\/a><\/li><li><span aria-current=\"page\">JSU Brand Positioning<\/span><\/li><\/ol><\/div>\n<\/nav>\n\n<main id=\"main-content\" class=\"jsu-main-content\">\n\n  <section class=\"hero dk\" aria-labelledby=\"hero-h\">\n  <div class=\"w\"><div class=\"hero__inner\"><div>\n    <span class=\"hero__tag\">Style Guide<\/span>\n    <h1 class=\"hero__title\" id=\"hero-h\">JSU Brand <em>Positioning<\/em><\/h1>\n    <p class=\"hero__desc\">The voice, messages, and descriptors that define how Jackson State University speaks about itself.<\/p>\n  <\/div><\/div><\/div>\n  <\/section>\n\n  <!-- DEPLOY REVIEW - \/styleguide\/jsu-brand-positioning\/ (Style Guide subsite). 26-link drawer; Brand Positioning current. 3-level breadcrumb. Back -> Style Guide Home. Sections: Voice, Tone & Content \/ How Others See JSU (20 descriptors) \/ What Makes JSU Unique? (positioning statement callout) \/ Core Messages (8) \/ Other Messages (9) \/ JSU Brand Style Guide colophon (shared). USER images -> 1 content: DSCF3015.jpg colophon photo. CHROME skipped. FLAGS: \u2605 Typos verbatim: 'it social work' (should be 'its') + 'job- seeking' (stray space) in Other Messages + flag. (R) reg + curly quotes preserved. Inline source breadcrumb + styleguide menu -> rendered breadcrumb + drawer. Shared colophon reused (copyright 2012 + P.O. Box 17199 + photo). -->\n\n  <section class=\"sec\" id=\"voice\" aria-labelledby=\"vc-h\">\n  <div class=\"w\">\n    <div class=\"sec-head\"><span class=\"sec-eyebrow\">Brand Message<\/span>\n      <h2 class=\"sec-title\" id=\"vc-h\">Voice, Tone &amp; Content<\/h2><\/div>\n    <p class=\"lead\">When communicating the brand message, both tone and content are important in delivering the appropriate message. Tone is the style, word choice or cadence used to deliver the message; The tone should be the same in both written and verbal formats. While the tone may change slightly depending on the group addressed, in general, it should be nurturing and friendly. Content refers to the message and wording or construction of the message. When creating content or a message, consider the words and phrases listed below that represent the university\u2019s brand. It is not necessary to use these words or phrases, but consider how you could communicate the meaning behind these descriptors.<\/p>\n  <\/div>\n  <\/section>\n\n  <section class=\"sec sec--off\" id=\"perception\" aria-labelledby=\"pc-h\">\n  <div class=\"w\">\n    <div class=\"sec-head\"><span class=\"sec-eyebrow\">Research<\/span>\n      <h2 class=\"sec-title\" id=\"pc-h\">How Others See JSU<\/h2><\/div>\n    <p class=\"body\">As part of the brand initiative, primary research was done to see how various groups view the university. The responses between the groups surveyed were very similar. Here are some of the words and phrases they used to describe the university:<\/p>\n    <div class=\"wordgrid\"><span>Relevant<\/span><span>Urban<\/span><span>Global Recognition<\/span><span>Job Ready<\/span><span>Historical<\/span><span>Sophisticated<\/span><span>Excellent Research Programs<\/span><span>Good Academic Reputation<\/span><span>Exciting<\/span><span>Tradition<\/span><span>Community<\/span><span>Family<\/span><span>Affordable<\/span><span>Solid<\/span><span>Strong<\/span><span>Friendly<\/span><span>Diversity<\/span><span>Quality<\/span><span>Accommodating<\/span><span>Lively Culture<\/span><\/div>\n  <\/div>\n  <\/section>\n\n  <section class=\"sec\" id=\"unique\" aria-labelledby=\"un-h\">\n  <div class=\"w\">\n    <div class=\"sec-head\"><span class=\"sec-eyebrow\">Positioning<\/span>\n      <h2 class=\"sec-title\" id=\"un-h\">What Makes JSU Unique?<\/h2><\/div>\n    <p class=\"qlead\">Why should a student choose JSU? The following statement incorporates many of the core themes into one high level statement:<\/p>\n    <p class=\"callout\">One of the nation\u2019s top historically black colleges and universities (HBCU), Jackson State University\u00ae provides a culture of self-discovery and shared experiences where its students are able to develop a strong sense of self in a challenging yet nurturing environment that prepares them for personal and professional success.<\/p>\n  <\/div>\n  <\/section>\n\n  <section class=\"sec sec--off\" id=\"core-messages\" aria-labelledby=\"cm-h\">\n  <div class=\"w\">\n    <div class=\"sec-head\"><span class=\"sec-eyebrow\">Key Messages<\/span>\n      <h2 class=\"sec-title\" id=\"cm-h\">Core Messages<\/h2><\/div>\n    <p class=\"body\">At a high level, the following are the key messages:<\/p>\n    <ul class=\"bullets\"><li>JSU provides an excellent education in a caring and nurturing environment<\/li><li>JSU utilizes technology to prepare students to succeed<\/li><li>JSU embraces diversity, and is accepting of all races and cultures<\/li><li>JSU challenges minds and changes lives<\/li><li>JSU and Jackson offer many cultural and entertainment options<\/li><li>Various forms of financial aid are available to students<\/li><li>JSU is focused on the future through continuing improvements<\/li><li>Jackson State University\u00ae is designated as a \u201chigh research activity\u201d institution by the Carnegie Foundation<\/li><\/ul>\n  <\/div>\n  <\/section>\n\n  <section class=\"sec\" id=\"other-messages\" aria-labelledby=\"om-h\">\n  <div class=\"w\">\n    <div class=\"sec-head\"><span class=\"sec-eyebrow\">Supporting Points<\/span>\n      <h2 class=\"sec-title\" id=\"om-h\">Other Messages<\/h2><\/div>\n    <ul class=\"bullets\"><li>JSU is one of the \u201cTop Twenty\u201d HBCUs in the nation.<\/li><li>JSU is one of the most affordable HBCU experiences for students.<\/li><li>JSU maintains a high-quality faculty and accredited programs.<\/li><li>JSU offers excellent academic programs and attracts many students for it social work, STEM, business, and education programs.<\/li><li>JSU offers the state\u2019s only accredited Public Health program.<\/li><li>JSU graduates are leaders in their professions and are making differences in their communities.<\/li><li>JSU students leave empowered with the confidence and ability to succeed in any environment.<\/li><li>JSU offers excellent and challenging academic programs that prepares its graduates for success.<\/li><li>JSU has a strong alumni network that is advantageous to its job- seeking post graduates.<\/li><\/ul>\n  <\/div>\n  <\/section>\n\n  <section class=\"sec sec--off\" id=\"colophon\" aria-labelledby=\"cl-h\">\n  <div class=\"w\">\n    <div class=\"sec-head\"><span class=\"sec-eyebrow\">About This Guide<\/span>\n      <h2 class=\"sec-title\" id=\"cl-h\">JSU Brand Style Guide<\/h2><\/div>\n    <div class=\"colophon\">\n      <div class=\"colophon__body\">\n        <p class=\"cr\">Copyright 2012, Jackson State University&reg;<\/p>\n        <h3>Mailing Address<\/h3>\n        <p>P.O. Box 17199<br>Jackson, MS 39217<\/p>\n        <p>Phone: <a href=\"tel:+16019792244\">601.979.2244<\/a><br>Fax: 601.979.8246<\/p>\n      <\/div>\n      <div class=\"colophon__photo\"><img decoding=\"async\" src=\"https:\/\/jsums.org\/wp-content\/uploads\/sites\/187\/2026\/10\/DSCF3015.jpg\" alt=\"Jackson State University campus\" loading=\"lazy\" title=\"JSU Brand Positioning\"><\/div>\n    <\/div>\n  <\/div>\n  <\/section>\n\n<\/main>\n<button class=\"fnav-toggle\" aria-label=\"Open page navigation menu\" aria-expanded=\"false\" aria-controls=\"fnav-drawer\" type=\"button\">\n<span class=\"fnav-toggle__icon\" aria-hidden=\"true\">&#9776;<\/span>\n<span class=\"fnav-toggle__label\">Menu<\/span>\n<\/button>\n<div class=\"fnav-overlay\" id=\"fnav-overlay\" aria-hidden=\"true\"><\/div>\n<nav class=\"fnav-drawer\" id=\"fnav-drawer\" aria-label=\"Page navigation\" aria-hidden=\"true\">\n<div class=\"fnav-drawer__header\">\n<div>\n  <span class=\"fnav-drawer__eyebrow\">Jackson State University<\/span>\n  <span class=\"fnav-drawer__title\">Style Guide<\/span>\n<\/div>\n<button class=\"fnav-close\" aria-label=\"Close navigation menu\" type=\"button\">&times;<\/button>\n<\/div>\n<div class=\"fnav-drawer__body\">\n<div class=\"fnav-group\">\n<p class=\"fnav-group__label\">Style Guide<\/p>\n<ul class=\"fnav-group__items\" role=\"list\">\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Why This Style Guide?<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/introduction\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Introduction<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-brand-positioning\/\" class=\"fnav-item\" aria-current=\"page\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Brand Positioning<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-message-grid\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Message Grid<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/the-jsu-signature\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">The JSU Signature<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/unacceptable-signature-treatments\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Unacceptable Signature Treatments<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/the-centered-signature-limited-use-onlylimited-use-only\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Centered Signature<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/clear-space-and-minimum-size\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Clear Space and Minimum Size<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-color-scheme\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Color Scheme<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/unacceptable-signature-color-treatments\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Unacceptable Color Treatments<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/the-jsu-signature-with-designation\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">The JSU Signature with Designation<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/serif-typography\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Serif Typography<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/sans-serif-typography\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Sans Serif Typography<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-general-stationery\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">General Stationery<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-stationery-with-designation\/\" class=\"fnav-item\" aria-current=\"false\" style=\"padding-left:1.90rem;\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Stationery with Designation<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-letterhead-formatted\/\" class=\"fnav-item\" aria-current=\"false\" style=\"padding-left:1.90rem;\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Letterhead Formatted<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-letterhead-with-faculty-list\/\" class=\"fnav-item\" aria-current=\"false\" style=\"padding-left:1.90rem;\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Letterhead with Faculty list<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-department-head-letterhead\/\" class=\"fnav-item\" aria-current=\"false\" style=\"padding-left:1.90rem;\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Department Head Letterhead<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-letterhead-with-abbreviated-signature\/\" class=\"fnav-item\" aria-current=\"false\" style=\"padding-left:1.90rem;\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Letterhead with Abbreviated Signature<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/registered-wordmarks-logos\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Registered Wordmarks &amp; Logos<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/official-university-name\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Official University Name<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/the-university-seal\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">University Seal<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-mottos-themes-songs\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Mottos, Themes &amp; Songs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/jsu-colleges-divisions-departments\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Colleges, Divisions &amp; Departments<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/styleguide\/retired-jsu-logos\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">Retired JSU Logos<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.jsums.edu\/webguide\/\" class=\"fnav-item\" aria-current=\"false\"><span class=\"fnav-item__dot\" aria-hidden=\"true\"><\/span><span class=\"fnav-item__text\">JSU Web Guide<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"fnav-drawer__footer\">\n<a href=\"https:\/\/www.jsums.edu\/styleguide\/\" class=\"fnav-footer-link\" style=\"color:#FFFFFF !important;\">\n&#8592; Style Guide Home\n<\/a>\n<\/div>\n<\/nav>\n<button class=\"jsu-btt\" id=\"jsu-btt\" aria-label=\"Back to top\" type=\"button\">&#8679;<\/button>\n<script>\n(function(){\n'use strict';\n\n\/* \u2500\u2500 Year \u2500\u2500 *\/\nvar yr=document.getElementById('year');\nif(yr)yr.textContent=new Date().getFullYear();\n\n\/* \u2500\u2500 Drawer Nav 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