JSU WEB STYLE GUIDE

JSU Centers and Institutes

Branding standards for centers and institutes that maintain their own websites — what to standardize where possible, and the minimum JSU identity requirements where it is not.

Standard

Bringing center and institute sites onto the JSU brand

There are currently several centers and institutes with their own websites. The style of these sites does not match the University's brand; some may lack appropriate references to JSU, while others may have used some iteration of the JSU logo.

Where possible, it is important that these sites be standardized to reflect the JSU brand. If it is not feasible to change existing sites to match the new branding guidelines, then at a minimum these sites should have appropriate references to JSU — based on the wordmark and copyright guidelines — and include the current JSU logo.

All websites developed by centers and institutes going forward should follow the style guidelines for colleges.

Applies To
Centers and institutes maintaining their own websites
Preferred
Full standardization to the JSU brand
Minimum
Appropriate JSU references plus the current JSU logo
New Sites
Follow the style guidelines for colleges
Fax
(601) 979-8246
Checklist

What every center and institute site needs

Standardize the site to the JSU brand
Preferred — where feasible
Include appropriate references to JSU
Minimum — per wordmark and copyright guidelines
Include the current JSU logo
Minimum requirement
Follow the style guidelines for colleges
All new center and institute sites
Reference

Example from the brand manual

The page below, from the JSU brand manual, illustrates how a center or institute site should carry the University's identity.

Page from the JSU brand manual illustrating correct use of JSU identity elements on centers and institutes websites
JSU brand manual, page 36.
Related Standards

Other sections of the web guide

Identity Elements
Wordmark, logo, and signature usage across JSU web properties.
Read →
Required Design Elements
Design components every JSU site must include.
Read →
Required Content Elements
Content that must appear on every JSU web page.
Read →
Color Palette
Approved brand colors for JSU web properties.
Read →
Typography Standards
Typefaces and type treatment across JSU sites.
Read →
Accessibility
Accessibility expectations for JSU web content.
Read →
JSU Style Guide
The University's full editorial and brand style guide.
Visit →

Building a center or institute site?

Start with the required design and content elements, then check your identity usage against the brand standards.

Get in Touch

Contact the JSU Web Guide

Mailing Address
P.O. Box 17199
Jackson, MS 39217
Fax
(601) 979-8246
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