Style Guide

JSU Color Scheme

The official color palette for the Jackson State University signature.

Palette

University Colors

JSU color scheme swatches with Pantone, CMYK, and RGB values from the brand manual

The color scheme for the University signature are navy blue – Pantone® 282 and white. There is also a lighter “highlight” blue for limited use in both print and web applications. The highlight blue is Pantone® 2925.

The CMYK and RGB conversions for the Pantone® colors are shown in the tables listed to the right as well as the color formula for web applications.

Navy Blue

Pantone® 282

White

 

Highlight Blue

Pantone® 2925

Swatches above are illustrative. The exact Pantone®, CMYK, RGB, and web (hex) values appear in the brand-manual chart shown above; the source page’s CMYK/RGB conversion tables were not captured in text and should be added.

Reproduction

Black and White reproduction

The black and white signature should only be used in newspaper advertising, faxing and black and white copying.

When appearing on a dark or black background, the entire signature should reverse out to white.

About This Guide

JSU Brand Style Guide

Copyright 2012, Jackson State University®

Mailing Address

P.O. Box 17199
Jackson, MS 39217

Phone: 601.979.2244
Fax: 601.979.8246

Jackson State University campus
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