Style Guide

Clear Space and Minimum Size

Protecting the integrity of the JSU signature in every application.

Signature Standards

Clear space

JSU signature clear space requirements diagram from the brand manual

The university signature is to be used in all display advertising. Clear space requirements must be observed except for ads occupying less than 4 column inches—approximately 8 square inches.

There may be some cases that require special sizes or clear space allowances. Examples of these unique applications include, but are not limited to, pencils, CD spines, or very small ads.

Signature Standards

Minimum size

The logo type should never appear smaller than 3/8” (.375 inches) high except on unique applications such as pencils, CD spines, etc.

About This Guide

JSU Brand Style Guide

Copyright 2012, Jackson State University®

Mailing Address

P.O. Box 17199
Jackson, MS 39217

Phone: 601.979.2244
Fax: 601.979.8246

Jackson State University campus
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