Style Guide

Serif Typography

The Georgia font family — JSU’s serif typeface for copy-intense documents.

Style Guide

Serif Typography

Georgia serif typeface specimen from the JSU brand manual

The Georgia Font Family

Georgia is an easily readable and available typeface, ideally suited for copy-intense documents. Its concise but elegant design incorporates strong serifs and makes it an excellent solution for the body of newsletters, brochures, or other business applications.

In all applications, proper attention paid to line length and leading ensure legibility. In most materials, type should be set flush left. 9 point type with 11 point leading (as in this paragraph) is appropriate for the body of most documents. Like all serif faces, be wary of setting Georgia too small and make sure the size is large and bold enough when reversing out of a dense field of color.

About This Guide

JSU Brand Style Guide

Copyright 2012, Jackson State University®

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