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The mission of the Jackson State University Department of Journalism and Media Studies is to educate and train students interested in multimedia journalism, media production, and integrated marketing communications. The department is dedicated to the development of journalists and media professionals who demonstrate accuracy, fairness and technological competence.
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The Department of Journalism and Media Studies is committed to excellence in teaching, bringing industry-based applications to the classroom, and providing practical experience that will assist students with attaining employment in media. With the option of choosing one of the four concentrations offered within the department, students are exposed to theoretical and hands-on experiences.
All students are required to take the requisite core Journalism and Media Studies courses, the requisite 24 hours in their concentration, and 18-21 hours in electives or their minor of choice. *Integrated Marketing Communications has a built-in Marketing Minor.
Learn by DoingMultimedia Journalism
Multimedia Journalism combines multimedia elements, e.g., sound, videos, text, images, and graphics to tell a story.
- JMS 303 Radio-Tv Newswriting
- JMS 315 Digital Editing
- JMS 307 Photojournalism
- JMS 310 Media Production I
- JMS 320 Online Journalism
- JMS 409 Multimedia Reporting
- JMS 404 Feature Writing
- JMS 426 Broadcast Documentary
“Challenging Minds, Changing Lives.”
Media Production
Media Production is the process of producing visual media creations, e.g., video editing and production, multimedia authoring, and the creation of media artifacts for television delivery.
- JMS 303 Radio-Tv Newswriting
- JMS 307 Photojournalism
- JMS 310 Media Design and Production I
- JMS 315 Digital Editing
- JMS 323 Media Production II
- JMS 426 Broadcast Documentary
- JMS 440 Media Programming
- JMS Elective
Integrated Marketing Communications
Integrated Marketing Communications (IMC) incorporates practices of marketing, public relations, and advertising to teach students the strategies of corporate branding and marketing.
- JMS 330 Introduction to Integrated Marketing Communications
- JMS 336 Ad Copy Layout and Design
- JMS 423 Ad and Media Selection
- JMS 425 Ad Media Sales
- JMS 452 Sales Promotion and Management
- JMS 470 Writing for Public Relations
- JMS 471 Public Relations Practice
- JMS 473 Integrated Marketing Communications Campaigns
IMC is a multidisciplinary field that organizations use as part of their overall corporate operation in assuring that all brand contracts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent.
Sports Media
The Department of Journalism and Media Studies offers a degree concentration in Sports Media. In this concentration, students will learn the intricacies of covering sporting events and writing for sports news.
- JMS 205 Cross-Platform Sports Reporting and Writing
- JMS 210 Sports Culture
- JMS 315 Electronic Field Reporting
- JMS 325 Sports Media and Society
- JMS 335 Sports Casting
- MKT 351 Marketing Management
- JMS 250 Media Literacy
- JMS 426 Broadcast Documentary
Career options in sports media graduates include print and broadcast opportunities in the sports news and entertainment industries, such as photography, videography, reporters, writers, anchors, commenters, and producers.
Current Curriculum Sheets for the offered concentration in Journalism and Media Studies can be found at the Office for Student Success.
Where a JMS Degree Can Take You
Journalism and Media Studies majors have a plethora of career options:
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Location
230 Raymond Road, Box 2100
Jackson, MS, 39204
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